PROJECTS

This study includes analysis of CRM failure with findings in XYZ solutions, India. The study results show that XYZ solutions has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective.

CRM or Customer Relationship Management is a system which aims at improving the relationship with existing customers, finding new prospective customers, and winning back former customers. This system can be brought into effect with software which helps in collecting, organizing, and managing the customer information. Implementing a CRM strategy is advantageous to both small-scale and large-scale business ventures. The need of this study is to find the impact made by the CRM Implementation activities on the customer satisfaction and sale. On this study will let us know about the various aspects of the CRM process, implementation activities. What are the various factors affecting it positively and negatively? This study will enhance our knowledge and will help us in times to come. This research study throws light on the CRM process and activities and highlights its needs and benefits..

Cost-cutting disrupts daily work rhythms by dampening morale, particularly when head counts are cut. The heart of any business's strategy is efficiency and cost-cutting particularly when economic conditions are adverse. It is tough to ignore cost management software issues during times of economic instability for trimming the fat. Many businesses are seized of the growing cost base and their tactical response to squeeze their vendors.

Software engineering is an engineering branch associated with development of software and IT products using well-defined scientific principles, methods and procedures. The outcome of software engineering is an efficient and reliable software product. IT project management has wider scope than software engineering process as it involves communication, pre and post delivery support etc. This project report will provide us basic understanding and aspects of IT product, software design and development process, software project management and design complexities etc. At the end of the project we will be equipped with well understanding and aspects of IT software project management concepts.